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We designed and realised a video production for the high-end sportswear brand X-BIONIC, presenting their powerful sports Bra Reva. In the following, you can find out how we combine emotional aspects with technical arguments to create the perfect video… 


X-BIONIC has been a specialist for high-quality functional clothing for 16 years. Their products have already received more than 560 awards in various categories worldwide, among others for outstanding quality, innovation, design and functionality. 


For this job we took over all important steps from the conception of the video, location scouting to model casting. Of course, we also carried out the shoot itself and provided intensive support. In our making-of video you can see what it looked like behind the camera. 


For the perfect staging of the X-BIONIC Sports Bra, we put a lot of effort into capturing the high quality and performance in a dynamic video. We portray the durability and functionality authentically by filming the Sports Bra during the athletic activity and capture the special features of the product through detail shots. Through rapid image changes and different camera perspectives, we create an energetic atmosphere that visually supports the linguistic arguments. 


On the one hand, we present the functional clothing on an emotional level through rhythmic music and expressive images. On the other hand, we also convince on an argumentative level, because the detailed shots in combination with the narrator’s voice show the advantages and special features of the product. 


Do you have any questions about this project or interested in a video production? We at ZEHNTAUSENDGRAD are happy to help you.


From the initial idea to the final campaign and distribution – we advise, create strategies, style guides, concepts and hot videos. Whether corporate videos, livestreams, commercials, 2D and 3D animations or social media content – we lead our clients from the beginning to the release.