Emotionally charged and subject-related- We at ZEHNTAUSENGRAD shot an ultimate product video in an exhibition hall and combined the professional competence of THOMSIT with the topic of dancing. 

THOMSIT is part of the PCI Group (BASF) and sells a wide range of products related to floor laying. In addition to these specialist articles, their portfolio also includes a functional work fashion line, which we present in a specially conceived commercial using dance choreography. 

With the dynamics of dancing, we are able to show the wearability of the clothes through parallels to handcraft work. At the same time we create an emotional reference that catches the audience. 

The spot was produced as part of a relaunch and has been THOMSIT’s first release since then. 

For this special occasion, we created the concept and storyboard, as well as the pre-production, planning and location scouting. Of course, our team also accompanied and carried out the shooting and delivered the finished video. To guarantee best results and high quality we shot with an ARRI Alexa, a high-end motion picture camera. 

Check out our making of video to get insights of our way of working.

Our client THOMSIT was more than enthusiastic about the idea and implementation: 

“Thanks to ZEHNTAUSENDGRAD for this great video! A great creative team!! Can only be recommended” 

Do you have questions about this project or your own? We are happy to help you. You can also find more video productions and ZEHNTAUSENDGRAD projects on our website.

From the initial idea to the final campaign and distribution – we advise, create strategies, style guides, concepts and hot videos. Whether corporate videos, livestreams, commercials, 2D and 3D animations or social media content – we lead our clients from the beginning to the release.