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8 girls in front of the camera, 20 people behind the camera and a 2000 m² industrial hall. We produced a commercial for the world’s largest cosmetics manufacturer Maybelline New York (L’Oréal).    At not quite tropical two degrees Celsius, the influencers, the client, the agency and our team were busy in Krefeld for 12 hours producing the video and the photos. The results are group and individual photos as well as a 30-second advertising video for the new lipstick series of Maybelline New York.   

Together with the customer we decided to produce the content in a spacious hall with big city and industrial flair. Because of the different rooms within the area and the different perspectives and backgrounds, an individual scene could be shot for each model. Patrizia Palme, Aminata Belli, Labellda, Basma Bada, Merna Mariella, Olesja, Sarah Sunita and Madeleine Schön -each of them present one colour of the new lipstick shades in the video. 


We were also able to inspire two partners for the Maybelline project and would like to thank Matthias Baumgartner, who was on set as photographer for us, and Rebecca Kugler, who was responsible for the influencers as a make-up artist. A big thank you also goes to the C. Klauser Fashion Agency, the director WoRilla a.k.a. Wolfgang Schröder, the DoP Jonas Hieronimus and the agencies McCann and Ogilvy.


Do you have any questions about this project or interested in a video production? We at ZEHNTAUSENDGRAD are happy to help you.


From the initial idea to the final campaign and distribution – we advise, create strategies, style guides, concepts and hot videos. Whether corporate videos, livestreams, commercials, 2D and 3D animations or social media content – we lead our clients from the beginning to the release.