The Power of Video: HOw to boost sales and internal communication

„Every crisis holds not only dangers but also opportunities.“ These famous words by Martin Luther King were perhaps never more current than now – and they apply very well to the medium video.

For many companies, the corona crisis means collapsing sales and often even existential fears for entrepreneurs and employees. But like Martin Luther King said, the crisis could also be the beginning of a new success story: The hard times could turn out to be a positive turning point for a more successful company. In any case, when they recognize the signs of time. The reason is that in these uncertain times, one thing remains constant in the digital world: Videos are becoming increasingly important.

There is a good message out there: Thanks to the latest technical developments in the production of videos, much more can be achieved in internal communications than five or six years ago. The video workflow has been redesigned so that today’s medium became an efficient and user-friendly tool that is essential. Today’s videos are powerful, easy to handle and a must have tool in every internal communications toolkit.

The general trend towards more moving images is therefore no surprise, and yet it has largely passed many companies by. In the Corona crisis, the advantages of video are now more obvious than ever, which could change the whole market.

Great news: Consumers would like to see more video content

According to a representative study commissioned by Cisco, 82 percent of all online content could be video by 2022. In social media such as YouTube, LinkedIn and Instagram, the moving image is already the most important component. New successful portals like TikTok confirm this trend.

Instagram is probably the best example of the digital change. Video content has steadily gained more attention in the online service and is now its most important component. This development is largely due to the growing popularity of Instagram stories. By the summer of 2019, more than 500 million people worldwide were watching the stories of the online service every day. The trend is upward, what generates incredible high potential.

The best thing about that? For the most people, the advertisement with videos is not annoying – indeed the opposite is the case: According to a report by the company HubSpot, 85 percent of the consumers would like to see more video content from brands and companies.

These figures can be great news for many companies. They can verifiably boost their sales and opportunities – like internal communication – with videos. But the right use of the medium also means a lot of responsibility, which must be placed in the right hands.

That’s what good quality is all about

The reason: The extreme mass of produced content can lead to overstimulation. There is a multitude of channels and an oversupply of information. This makes it all the more important for video producers to stand out from the masses, react to the consumer behavior and inspire customers with quality and innovative ideas.

For the creative agency ZEHNTAUSENDGRAD Ltd. it starts by advising the customers individually on which video strategy is the right. That is very important because there is a whole raft of opportunities for the impactful use of video in internal communication today, that the choice can be overwhelming. The german company – with an office in London – believes, that their product must stand out from the masses.

Companies grow faster when they rely on video

This high demand on the quality of the videos is enormously important, because many people perceive the content through videos more engaging and memorable. This explains why the moving image has become the most popular type of content. The corona pandemic has not stopped this development. While many people were cut off from the outside world, they were able to keep up to date and communicate through videos.

The same applies to companies. Many employees have become familiar with working in home office in the recent months. The medium of video plays a decisive role in this rapid development, for example in video conferences. In this internal – but also in external communication – videos currently provide more proximity to customers and employees, more illustrations and improved personal interaction.

Qualified observers of the industry have pointed out the stunning increase of video-content to companies, independent studies confirm this trend: According to a report by Tubular Insights, 51 percent of marketing experts name video as the content that guarantees the best return on investment (ROI). Companies that rely on video are also expected to generate 49 percent higher growth. Just the simple inclusion of a video on the homepage can increase the conversion rate by 80 percent (source: Unbounce).

Companies can jump on the moving train

Not just for these reasons it is essential for companies to think digitally in order to keep up with the rapid development and to take advantage of the promising opportunities in the media industry that are associated with video. Especially during the Corona pandemic, it is more important than ever, as there is a lack of personal customer contact. Via moving images, information and emotions can still be mediated to these customers. And you know what: That happens quite simply to their homes.

Particularly interesting for any business is: This trend towards videos is likely to continue even after the pandemic is overcome.

The reason for the theory of a continuing trend is that the areas of application for videos are diverse, which gives companies a broad range of possibilities. If they want to keep customers up to date, they can inform them about the news with using a video. If a personal customer appointment is not possible or is cancelled, the product can be presented via video. If employees or customers need an introduction to a tool or a product, the company can provide an explanation video.

Every company has the chance now to see an opportunity in the pandemic, if they jump on the moving train called videos. So the corona crisis could not only cause the companies concern, but in retrospect could even give them a boost. For the companies there are some good partners out there who can help them in order to follow the trend – like ZEHNTAUSENDGRAD.

All members of the creative agency ZEHNTAUSENDGRAD are passionate about film and video and put all efforts into creating value for the clients investing into video content. The relationship to the clients takes highest priority in the daily work. From the initial idea to the final campaign and distribution – ZEHNTAUSENDRAD advises, create strategies, style guides, concepts and any type of video productions. Whether corporate videos, commercials, 2D and 3D animations or social media content – the agency leads their clients from the beginning to the release. As an expert in the medium video, ZEHNTAUSENDGRAD knows the possibilities, the beaty and the risks of videos and can combine a good idea – and good content – with a great quality of production. So the product can stand out from the masses.